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30-12-2013 17:28

Make Money Selling Ebooks with CBMall by Paul Heingarten
Information is one of the biggest reasons people surf the internet. Finding out how to lose weight, how to meet that special someone, how to work for yourself and fire your boss.. Peuterey outlet.the topics go on and on. Amongst the sites that deal with topics like this are an ever-growing collection of eBooks. eBooks are a great item to sell, as there are no printing or shipping costs. All you need is the website from which to sell eBooks.

CBMall takes care of the website for you. All you need to do is promote ebooks that are sold through CBMall, and you receive a commission on all sales through your mall. The "CB" in CBMall refers to Clickbank, which is one of the largest repositories for eBooks on the internet. CBMall takes the most popular, best selling eBooks from Clickbank and makes them available in an easy to use website that functions like an online shopping center, or "e-mall".

I purchased a CBMall back in 2005. With your purchase, you receive your own link that gives you commissions on all sales made from people who click your link. You do not need a website, which greatly reduces the amount of investment you need to make. Your CBMall account gives you access to a knowledge base of how to get started with promoting your CBMall and even offers some words of encouragement from Jeff Mulligan, creator of CBMall.

Jeff has created a great mini course on CBMall and how you can use this to develop your own online business. The course is free to take and it is a great way to check out CBMall without spending any money at all.

I have been impressed with the ease of use of CBMall, and its various features. There aren't any hidden surprise charges that come up after you buy it. The only other investment you can (and should) make is in promoting your CBMall link, since that is the way you make money through CBMall. The good news is, Jeff offers you a good amount of information on how to market and promote your CBMall. The great news is you are not forced to buy loads of software or sign up for any hosting or long term monthly service agreement Parajumpers.

I've promoted my CBMall through some Pay Per Click ads on Google and MIVA, as well as some Ezine ads. I've sold several products through CBMall and have built up a considerable amount of subscribers to Jeff's CBMall mini course. I will be paid commissions if any of the subscribers under my name purchase CBMall. There is some sample promotional copy for CBMall available through the site, just keep in mind you'll probably want to use your own as a lot of people will probably use the standard stuff.

CBMall gets an A+ with a big gold star. This is a great tool - just remember, you'll need to spend time and some money to get it to work for you (just like any worthwhile business venture.)



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25-12-2013 16:32

3 Things to Consider Before Engaging in Affiliate Marketing by Ruth Abigail Sebastian
Just like any other business, you need to have careful planning before engaging with affiliate marketing. Take note of the following things to consider as they will surely be a good help in starting your online venture as an affiliate marketer.

1. Consider the cost that you will need to spend in order to start the business in the proper way. There could be affiliate programs where you can join for free but there are also things that you need to definitely have before starting the business. You must have a decent computer, which means it is not outdated. It may not be the latest but it must be run with an excellent system. In addition, a broadband internet connection must go with it. Dial up internet connection is not really good for online business.

You also need to include the cost of a domain name or multiple domain names that you will use; and the cost of the web hosting packages that is suitable for your business. You can also include the budget for instructional or educational materials just for consideration; but there are a lot of articles and web sites that give very good information and trainings about affiliate marketing if in case you want to cut costs in this.

2. Consider the amount of time that you can give to your online business. You may be currently working in a company, which is your current source of income. Though engaging in affiliate marketing means having your own business, it doesnt mean that you need to quite your current job immediately. You must first lay your online business foundation before deciding to quit your job.

It is better to plan your day, create a schedule. Aside from the time that you give to your day job, give time for learning and time for earning to your online business. Learning and earning are both important to your business. You can apply to good things you learn to earn well.

3. Consider you initial target of earnings and the target time that you want this accomplished. Aim for what you can earn for real within the timeframe that you have. Do not make impossible goals that would only disappoint you if you did not reach it doudoune parajumpers. It is good to dream of very huge income and then make it your final target but you must also have realistic targets to get you going.

If you can only allot up to 3 hours of your time per day to your online business, then set a realistic amount of revenue that you can get from it. Do the Math. Within a month, how much do you expect to reap when you give 3 hours of your time to your business every day; and you when you reach the goal, you can make it bigger and bigger until you get your final target.

Consider these three things before starting your affiliate marketing endeavor Parajumpers. Make a plan, have a focus; and you will surely reach your aspirations of success in this venture.



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10-12-2013 17:06

Maximizing ROI via Web Site Traffic Analysis We are clearly well past the innocent “golden age” of the Internet – Darwinian economics have become the order of the day today. Any company worth their salt must maintain a web site as an information resource and/or to generate incremental ecommerce revenue. Qualified traffic is the name of the game, as it’s the oxygen that keeps a good ecommerce web site thriving. Consequently, it’s very important to have an understanding of your web site traffic or visitor activity; i.e. baseline information that includes the number of visitors during specific time periods, originating location (domain), where the visitors went on a site and how long they stayed on specific sections or pages of a web site. The de facto industry standard traffic analysis tool application is Web Trends, manufactured/supported by netiQ, Inc., which we will focus on in this article.Fundamentals and Jargon WatchAll traffic analysis tools rely primarily upon information that is extracted from log files; i.e. files that are maintained on your server which show where a visitor came from, what keyword(s) they used to find your site (if applicable), what Operating System and Browser versions they are using, etc. There are literally hundreds of excellent log file analysis tools that can be located via CNet’s Download.com or TuCows – both sites are excellent resources for software and information.It’s critical in today’s bottom line business environment to have the ability to analyze web traffic (visitors) and patterns and then integrate this knowledge with your overall business processes – what do you pay for traffic, is it converting (people are buying your goods and services), how long are people staying on specific sections or pages of your web site, what marketing expenditures are working and which aren’t! You know your entering the reality distortion field (we marketing types need to justify our fees & services) and need to raise your jargon filters to stun level when you here and/or see these keywords; i.e. clickstream traffic (fancy way of saying traffic or visitors delivered via mouse clicks to your web site), ebusiness solutions (meaning - selling your products/services via an ecommerce site) or my all-time personal favorite, “ebusiness intelligence” (what’s ebusiness and what determines if it’s “intelligent”). Traffic Counter Applications First and foremost, do you really need a comprehensive product like Web Trends (more on the different applications later) or can you get by with a click (traffic) counter application like the Hit Box? The latter company provides a free plain vanilla traffic counter which can be easily set up in minutes via your web site. Hit Box is a great product and used by hundreds of thousands of web sites, so it may be sufficient for your business, if you just want very basic info (“Page Views and Daily Unique Visitors) and don’t mind advertising for another company via your web site. But, there are some downsides to utilizing Hit Box, you must install their “button” on your Index (home) page and it only provides you with basic traffic information (how much per day with a forecast based on these numbers). You can upgrade to their HitBox Professional which is very similar to Web Trends basic application (“Web Trends Log Analyzer”) – but, you have to pay for this service on a traffic basis which can get expensive, depending on your overall trafficWeb Trends Applications and InterfaceWeb Trends (the company) was acquired by netiQ, Inc. the parent company about 18 months ago due to their strong market leadership position with web traffic analysis software. Like many good web-focused software companies, netiQ enables you to download all of their apps for a 30 day trial period huanghaiyan251. Estimates range from 60-80% market share for one of their three primary products; i.e. “Web Trends Log Analyzer,” their baseline $500. USD application which is a good solution for most web sites that have a single domain or under 25 in total; “Web Trends Analysis Suite” (SRP $2.5K USD), which incorporates the functionality of the Log Analyzer product and adds more features for managing bandwidth usage (interior and external), monitoring and alerting an IT Manager or Department for server related problems and handles up to 100 domains (sites); the “Web Trends Intelligence Suite” is their top of the line product (pricing varies depending on bundled services) geared for enterprise customers, it includes integration and training services for integrating the application with Online Analytics Processing Tools (“OLAP” yes another ebiz acronym) or other types of reporting tools. We’ve been using and recommending Web Trends to clients for years primarily because of its interface and functionality. It’s a browser-enabled app, meaning anyone with a browser (IE or Netscape) can view reports and data. The reports are presented in a straightforward manner that includes basic pie chart or bar types of graphics – you can easily tell at a glance what your visitor traffic was for a given period, where they came from, what pages they visited and how long they stayed on specific pages. You don’t need to be a technologist or a marketing geek to use this application – see below for practical tips. Practical UsageSo what do you want to measure and what type of custom reports do you want to run once you get the software installed? You will want to measure how much traffic (visitors) is coming to your web site per day, week, month, where they are coming from (country of origin), and where visitors going on your web site; i.e. home page, internal pages and of these what specific pages; i.e. About Us Products, Services your Shopping Cart, etc. Pay careful attention to usage times, how long people are staying on specific pages; too long may indicate they can’t figure out your content, or your content is so good its meaningful and educational. For example, if your “White Paper Resource” section is the most frequently visited and the visitor sessions (time elements) are long (2-4 minutes) then this means your content is being well received Turn your world for the remarkable alexander mcqueen skull clutch and let it be another must have in your fashion conscious closet.. But, if everyone is just reading your White Papers but not filling out your response forms then you may need to alter some aspects of your business processes and how you communicate them via your web site. Web Trends compliments ongoing advertising campaigns and processes - it lets you capture critical ROI (“Return on Investment”) information by giving you an accurate picture of traffic and usage patterns that should correlate with what your ad agency or marketing partner is telling you or confirming with their own reports. For example: If your deploying an opt-in e-mail campaign and bringing people to a specific “landing page” (specific page where people are directed to that may include an “offer”) you need to carefully monitor if people are clicking through to the page and how long they are staying and/or going to your shopping cart to purchase a product or a registration fulfillment page. If the session times (how long they stay on a page) are short and people aren’t filling out a form or converting (purchasing or taking a specific action) then you clearly have some work to do on your web site content and or business processes.

09-12-2013 17:26

Internet Marketing Plan: Great Ways To Run Your Business Smoothly And Making It More Profitable by Mario Churchill
If you are looking for a way to make your businesses run at a much smoother pace and making it more profitable, then an Internet marketing plan is the first step you have to take in order to do all these.

Try to imagine that an Internet marketing plan is a map that will guide your business to success. Without an Internet marketing plan, it would be like going on a road trip without a map, and eventually, you would get lost on your way to your destination. So, starting an online business requires you to have a well thought out plans and strategies. If you start an online business without a marketing plan, it will be the perfect opportunity to fail.

First of all, when you are making your Internet marketing plan, you need to set goals and objectives. Ask yourself where you want your business to go and also ask yourself when you want to achieve that goal If you are looking for a necklace that combines elegance with edge, then take a look at alexander mcqueen jewelry and it might just pass your criterions.. A business without a goal will only let you end up in frustration.

Here are a few things you should do in order to create the perfect or solid Internet marketing plan:

-The first thing you need to do in order to be successful in your businesses, whatever it is, is to design your strategies. When designing your Internet marketing strategy, you need to know who your target customers are. Know who will likely be your strongest customers. To do this, you should examine age groups, educational level, marital status, income level and other things that would make your potential number one customer comfortable in your website.

-After you know who your potential customers will be, you should design your website that will suit their needs. Determine what they like in a website, know what keeps them interested and you should also know what products they would likely buy from you. You also need to know how you can sell your products or services to these people. It is very important on how you and your website communicate with people in order for you to build trust and loyalty from your clients. With these, you will be sure that they will want to come back.

-Of course, an effective online business should also have a strategy on how you want to sell your products and services in your website. You should choose what your targeted client will most likely be comfortable with. It can be a shopping card, a secure server certificate or it can be through major credit cards. It should be something that your targeted customer will be comfortable with.

When you have all these, you can be sure that your clients will be very comfortable with you and what you're selling them. However, you also need a way to advertise your website effectively. Internet marketing has a lot of options in terms of advertising. One of which is through article marketing.

Writing an article that is related to your products and posting them in your website and also other article publishing website will allow you to generate targeted traffic huanghaiyan251. What targeted traffic means is that you will be attracting people who will be interested in the products or services you are selling.

These are some of the things you can attract potential customers. With these tools, you can really make your business run more smoothly and generate more profit.

 

09-12-2013 17:06

Internet Marketing - A Leap Of Faith Do you remember as a child having to do something you really didn't want to do because it was difficult?Was it music lessons? Or dancing? Or some kind of sporting activity? I am sure you can remember something that your parents really wanted you to do, but you rebelled against!With almost everyone there is something they tried, and failed to do as a child.Can you remember how good you felt, when finally your parents gave into your demands and let you 'give it up', but that feeling didn't last forever, did it?.Ten or fifteen years later didn't you look back and hate yourself, for making that decision to quit all those years ago huanghaiyan251?Do you remember looking at your friends, the one or two who did continue, with envy at what they managed to achieve?Don't you remember thinking 'that could have been me..' Don't you remember feeling angry with your parents for letting you give up, when you could have made a success of things, if you had just kept going when things got tough.But it is easy to blame others for decisions made when you were young, and as a child you were too immature to see the big picture.Yet as an adult there is no-one else to blame, and many adults take up things later on in life, everything from scuba diving to hang gliding, to internet marketing! But surprisingly, most people still give up after a short time.But why? You would have thought that the benefits of maturity and hindsight would have told them to keep going.Sadly the fact is most people give up on everything in life when it becomes difficult.Most people, even as adults, can still not see the 'Big Picture'. They fail because they do not like doing the mundane, boring and time consuming tasks, that everyone who has ever succeeded in anything has to do initially.It they don't achieve success immediately, they start to doubt themselves, and doubt that what they are doing will ever make them successful.They can not make that leap of faith. Faith in themselves, and faith in what they are doing.Today, in my new career helping people to make money on the internet, I see people trying to achieve financial independence, and it really saddens me when they give up after just a short time.Most people start off by trying to go it alone, to teach themselves.They get themselves a free affiliate/associate website, they then put in a few ads on free classified sites, and soon become disillusioned after failing to make any sales. Most quit at this stage.Of the people left, some decide that it must be the product that is wrong, so they sign up for ten or twenty more free associate sites, but they then find that their problems are magnified ten or twenty times, since they now have to promote all of these different sites individually.They put ten or twenty ads in the same free classified sites, but still end up with no sales. Most of these people then quit at this stage.A few enlightened people however don't give up. They look around for a 'teacher', or 'mentor'. They look at the people who have become successful, and are making money, and they decide to learn off of them.As a former teacher, I try to show people the correct way of doing things in order to succeed.For example, contrary to what the companies themselves say, you will not make much money by directly promoting just one free affiliate site.You need your own website, which has been professionally designed so that you can feature all of your programs at once. You then need to drive traffic to your one site, and there are lots of different ways of doing this.Also, whatever you are selling, most people will not buy anything the first time, in fact they need to see the same thing seven or more times, before they decide to buy. You need an autoresponder system to keep reminding prospects over and over again about your products and services.I explain to people that it is essential to remain in contact with your customers, so that they keep buying from you, and that you need to run a daily/weekly/monthly, newsletter or e-zine.To do this you must have a listserver which allows you to send an e-mail to hundreds, or thousands of people all at once.On my website I give away tons of FREE E-books and Software to help people succeed.The point I always try to get across is that there is always a solution, to every problem, you just have to keep going until you find it.Every single person who has ever been successful know this.Problems are the food of success. Each problem or set back that you encounter, pushes you a bit closer towards achieving your goal!Yes or course there is a lot to learn, but the average person with a bit of determination will succeed. Don't 'give up' just because things occasionally get tough.Remember the lesson you learnt as a child, if you give up now, then in a few years time you will be bitter and angry with yourself for not going the distance.Just remember it is impossible to fail, as long as you keep on trying.So why not look at things again? It's not too late, even if you have 'given up' on the idea of making any serious money.You owe it to yourself to make that leap of faith.Start to believe in yourself, just one more time, and have faith in the people who really have made a success out of the internet, and want to help you succeed. Turn your world for the remarkable alexander mcqueen clutch and let it be another must have in your fashion conscious closet.

07-12-2013 17:03

How To Avoid Putting Your Prospects On The Defensive! The last thing you want to do is put your prospect on thedefensive, and if you're not careful about what you'resaying in your sales copy, you WILL do this -- especially ifyou aren't aware of what to look out for!Today we'll take a look at the third paragraph of ourmock display ad so you won't make this critical mistake.You can check out that original ad out, and even printout a copy of it, right here:/tips/real_estate_ad_071505.htmThe third paragraph says, "You don't have to be aslick salesperson. In fact, you could be brand new to realestate sales. The key qualities that our most suc-cessfulteam members have in common is an openess to new ways ofdoing things and a burning desire to escalate their income."Good things about this: Telling your prospect you don'tneed to be a slick salesperson to become successful.Most people really aren't slick salespeople, but they arefoolishly led to believe (regardless of what field you'rein) you can't be successful in sales unless you ARE slick --and therefore deceptive as well You need not to be a Hollywood star just to have the right and privilege of wearing an alexander mcqueen clothing, it is every woman's freedom to own and wear a Alexander Mcqueen for as long as they want.. This is good, to disarmyour prospects potential fears about being successful.It's bad though, that the writer then starts talking aboutwhat "his most successful team members have in common".See, this immediately tells you, this is a self-servingsales pitch to train and recruit staff members toultimately put dollars into HIS pocket.If you're a prospect reading this, do you really thinkyou'llcare one little bit about what traits HIS staff sales peoplehave in common?What, so you can get excited about building that new wingonto his house?Puh-lease!Here's how I'd handle this next one:"It's true! Whether you're a rookie, who'sjust passed your realtors licensing exam, or even ifyou've been at it for years and you've got agood "following", imagine how muchbetter your business would be (and therefore, how muchbetter your entire life would be), if... instead of havingto look for your next "meal ticket", youhad a turnkey system that automatically turned you into aprospect-attracting magnet!"Now there is a LOT of psychology going on here, like why youuse certain kinds of words or why you're positioningyourselfthis way and that, and where and how you use them to achievemaximum selling effectiveness.Listen, remember what hapened when you were a kid and yoursocksstarted getting old -- you used to use rubber bands to keepthemfrom falling down?Well, there are NO rubber bands in the marketing world -- ifyour ad's not holding itself up on it's own, even if you'reas clever as MacGyver -- you're simply NOT going to be ableto use duct tape, an apple core, an old pair of underwearanda magnifying glass, to change your fortunes!If you check out this tip online, you'll be able to see theitalics and emphasis I've placed on certain words forpausing and sounding purposes.You can see them here:/tips/avoid_making_this_selling_mistake_072105.htmNow go sell something,Craig Garber P.S huanghaiyan251. Check out all the prior archives you've beenmissing, right here at: /tips/tiparchives.html

07-12-2013 16:44

How Search Engine Optimization Can Help Your Organization by Mikhail Tuknov
The world over organizations are employing low cost techniques in different business processes. Production work is getting outsourced to churn out low cost products. Consultancy is taken from a distant nation to bring in quality and reduce service cost. Educational tutorials are taken through e-learning system. Whats common to all these � INTERNET, which is helping them to connect easily and deliver in time. In this scenario, companies have shown keen interest in their website. They now take them as virtual offices that should look pretty good in design & content and should reach millions and billions of people worldwide. So International marketing has come to limelight and metamorphised into Internet Marketing.

Internet Marketing is done in a variety of ways, the most noticeable being Search Engine Optimisation (SEO). SEO has given a new life to websites. It is making their presence felt in a galaxy of websites scattered over the virtual world of Internet. SEO has more to do with rankings that get noticed than just listings at any page of a search engine result. Here is how SEO can benefit your organization:

Benefits, plentiful!

You can battle with your competitor on a level playing field no matter whether he belongs to Fortune-500 club or is a small entity. The natural (or organic) listings in Search Engines get much more clicks than the paid �Sponsored� links. Only SEO makes this difference. Even if bigger competitors pump in more money to get top listed through paid links, they cannot beat a well marketed SEOed website. It is a truth & it matters!

Rankings bring traffic. Higher rankings get significant traffic. A website that gets top ranks is known to get business enquiries in abundance particularly when the keyword is competitive. SEO gets you at top and maintains it there all the time. It assures you a constant flow of new prospects and new business. All that may be done at a salary of an average single employee. Isn�t it worth investing!

Opportunities are bagful on Internet. It is often seen that a brand�s associates / affiliates rank higher than the brand itself. This is all because they bagged the first opportunity and held to SEO bandwagon long before the Brand realized SEO�s importance. Result has been phenomenonal business through Internet You need not to be a Hollywood star just to have the right and privilege of wearing an alexander mcqueen dresses, it is every woman's freedom to own and wear a Alexander Mcqueen for as long as they want.. All thanks to Search Engine Optimization!

Businesses spend on email marketing, online banner advertising, paid search engine listings and others to reach exponentially growing Internet users. SEO outclasses all of them. It is estimated to be costing 5-6 times lower than banner advertisement ; has best ROI than paid links when worked for a longer period and highly effective than �spam� labeled email marketing. No doubt, SEO is effectively better than the best.

Experts like Forrester Research put SEO one up than Email marketing. In one of their surveys, they state �search engines reach valuable, motivated, and ready customers huanghaiyan251. To capitalize on search as a marketing tool, marketers should shift acquisition email and ad dollars to search�.� Google earns billions of dollars by selling ads through paid advertisement (sponsored links). And the earnings are increasing year-by-year. All these are clear indicators of the importance of search engine importance and the related marketing. Should we say more!

It has been found that search engines though being the top method to find sites on Internet, is allocated a marketing budget by only a small percentage of businesses This gap between recognition of the benefits of Search Engine Optimization and actually doing it is anybody� opportunity. By grabbing it, you can give your business a competitive advantage.
 

06-12-2013 17:07

Email Marketing: On Keeping Online Businesses Profitable by Eugenijus Sakalauskas
The following article covers a topic that has recently moved to center stage--at least it seems that way. If you've been thinking you need to know more about it, here's your opportunity.

Since the advent of the information technology, the Internet had been a valuable commodity to most people. Here, they find ways on how to earn more money even without having to spend more capital on building a business.

Nowadays, many business people are realizing the importance of email marketing. Through emails, an online business can market their product directly through their customers.

Generally, the main purpose of email marketing is to reach their target audience as quickly and as direct as possible. They need to reach their target market so as to promote their products and services that would benefit their customers Turn your world for the remarkable alexander mcqueen skull scarf and let it be another must have in your fashion conscious closet..

However, some businesses use email marketing in order to maintain their contact and relationship with their customers.

The reason why email marketing has grown in such unprecedented rate is based on the fact that people in the virtual community are always hungry for information. They subscribe to information that they are interested in.

On the other hand, not all people are willing to subscribe to such information. They may be interested on your products once but may no longer be interested to buy again. Moreover, when you continue to send those emails that do not have their permissions, you can be accused of spamming.

Today, spamming is a serious offense especially in the world of information technology. Because the Internet is such a wild place, most authorities regard the privacy of each person as valuable and they continue to uphold this thinking even on the Internet.

With this, the creation of opt in list had gained tremendous acceptance. Because of its viability and feasibility to most online businesses, a lot of people have realized how important opt in lists are in email marketing.

Basically, opt in list refers to the list of email addresses of people who have agreed to subscribe to your mailing list. In this way, you can freely send emails that entail promotions, brochures, new product announcements, and every aspect of your marketing campaign.

Hopefully the information presented so far has been applicable. You might also want to consider the following:

When you build an opt in list, you do not only increase the probability of being successful in email marketing but also boost your sales and profits as well. This is because building an opt in list will give you the chance to stay in contact with your customers by getting their email address.

In this manner, you can continue to promote your products and services in which they are interested in because they have opted to subscribe in your mailing list. Hence, whatever it is that you feed them, chances are, they will most likely respond positively.

In reality, building an opt in list is actually letting the people realize the charisma and magic of email marketing. In this way, spams will be avoided, if not eliminated, and will not ruin the positive image of email marketing.

With spamming, email marketing becomes a disgraceful activity in the Internet. But with opt in list, online businesses can continue to boost their businesses through email marketing without having to worry about being accused of spamming.

In building opt in list, there are two types to be considered. The first one is the single opt-in and the other one is the double opt-in or the confirmed opt-in.

In building single opt-in list, online businesses would simply use a �sign-up tag� in their web sites so that every time a person visits their website, he or she can opt to subscribe in the business� email list.

On the other hand, a confirmed opt-in list or double opt-in entails a confirmation message after the customer had subscribed to the particular web site�s email list.

Usually, the confirmation takes place by replying on a system-generated message that asks for a confirmation of the subscription or by clicking on a link that entails the confirmation of the customer.

Whatever type of opt in list you would prefer, each has its own pros and cons when it comes to email marketing huanghaiyan251. But nevertheless, both are designed to give your online business the best solution possible in order to generate emails and permissions without having to get into trouble.

Indeed, email marketing is such a profitable business in the Internet. But it would not be complete and will never succeed without the help of the opt-in lists. These two must always go hand-in-hand in order to be successful in the virtual world of Internet marketing.

As your knowledge about email marketing continues to grow, you will begin to see how email marketing fits into the overall scheme of things. Knowing how something relates to the rest of the world is important too.
 

06-12-2013 16:46

Elements of a Successful Advertising Campaign A successful marketing campaign needs certain elements to be successful. The following information will help you to develop a successful marketing campaign. 1) Establish a feeling of urgency for the buyer. Basically tell your customers, "You need to sign up today because it will make you reach your goals." Don't tell your customer the offer will still be as good tomorrow; they must buy today! Urgency! Study how successful ads make the customer act now. Remember the X10 Spy Cam advertising campaign? They always had their website set up with a deadline for a special deal. Something like that is easy to program and will eventually urge the customer to sign up today. Don't over do it - use this tactic for a week - then switch to something else. Rotate these marketing tools. Start looking more closely at the marketing vehicles (email, letters, postcards,) you receive yourself every day, and you'll begin to see that effective marketing always gives you a reason to act now.2) Show a list of benefits if the customer signs up with you. There must be a list of benefits to make him sign up. Will you be smarter using your services? Will he get more visitors? Will your server be better than the competitions hardware? Will your business help to make the site more successful? Or make him richer, or healthier, or faster? Focus on the client, not the advertiser. Most benefits need to be skillfully integrated into the ad. It is a waste of time and money in an ad or on your website if you don't work in benefits and present them properly.3) Call to Action: Tell them what they must do to get it. Don't assume that your prospects and customers will figure out how to get what you are offering You need not to be a Hollywood star just to have the right and privilege of wearing an alexander mcqueen clothing, it is every woman's freedom to own and wear a Alexander Mcqueen for as long as they want.. They won't do your work for you. So, go ahead and tell them what to do. If they have to call you to get it, then tell them to call (to call you now!). If they have to write or drop a post card in the mail, or fax something to you, then tell them clearly and in words easy to understand. The point is to make it as easy as possible for your target customer to do what you want them to do. People don't like to do anything that is going to take work on their part. Make it as easy for them to respond as possible, or they won't = no good results for you.3a) Do it again: You have to (must) tell customer what to do (to sign up with you). Tell your customer to order now (this moment). So many ads assume that the customer will guess to fill out the contact us form, email you, or telephone for the information, or product huanghaiyan251. Tell the customer what to do. Provide the customer on how to respond today in several ways. As more options you can offer, the better will be the results.4) Plan your advertising calendar and campaign several months in advance. Failure to plan advertising in advance will waste a lot of your money. Rush charges, poor design, rate increases, poor creative and poor copy are common results of failing to plan in advance. �I didn�t have enough time�, �I was under the gun to get this placed�, are common phrases heard under rushed circumstances. Take a blank calendar and fill in the days, months, or quarters to advertise to your target markets. Figure out the number of ad insertions that will make sense and negotiate a contract with the various media suppliers (e.g. local newspapers). Book banner web space on the important website early in advance. Prepare your website with a special landing page for the expected visitors.5) Test your banners and your ads. Only by trial and error will you be able to set a baseline as to the best response rates for your ads and banners. It is very important to maximize response for the amount of dollars spent. Sometimes re-phrasing text or adjusting the ad layout can make the difference between a low or just average response and a great success and high ROI (Return on Investment). You will need to find out what works best for your business. After you find this out, you�ll want to stay on course and base future advertising campaigns on the success of the old one.6) Avoid misleading or dishonest advertising in hopes of converting duped readers/website visitors into using your products or services. Honesty and integrity are the primary key to repeat sales and repeat business. If you have to trick your audience to get their attention, you will have a very hard time keeping their attention and their business if they sign up at all.7) Running On-(Web)Site Events. Running events on your website is an excellent way to encourage repeat traffic and repeat visitors. You'll want to begin running events once traffic from your site launch begins to fade. Examples include contests, games, on-line interviews, chat sessions and maybe even audio broadcasts. Do the things your competitors don't do.This article can be published by anyone as long as a live back link to is provided from the author's resource box. (this note can be removed as long as a link from the author's resource box is provided)

05-12-2013 17:23

Business and the Successful Entrepreneur � Personality Traits of a Successful Entrepreneur Every year over 400,000 people start a business with the hope of being a successful entrepreneur in the UK alone. Clearly the number started globally must run into millions. Unfortunately only 20% of those companies will survive long enough to celebrate their 5th anniversary and only 20% of those will survive long enough to celebrate their 10th anniversary.To save you doing the math, only 4% of all new companies formed will survive at least 10 years. For anyone contemplating starting a new business, or already running a business the question of what makes a successful entrepreneur is very important. Successful entrepreneurs come in all shapes and sizes. Success in business is not determined by age, sex, race, religion, intelligence or education but successful entrepreneurs do have a few things in common. There have been many answers to the question of what makes a successful entrepreneur. Some people think entrepreneurs are born, others that they are made. Some see entrepreneurs as passionate leaders with a tunnel vision that is totally focused on one objective, while others describe them as compulsive control freaks. Some commentators say entrepreneurs are risk takers while others say they are risk averse. Who are we to believe?All of these words may describe some entrepreneurs but they do not describe all successful entrepreneurs. It is my position that all pre-eminently successful entrepreneurs will have the following traits in common.1 Successful Entrepreneurs Never Stop Learning and growing.No one can possibly know everything they need to know about running a business. As we all know the world is changing at an ever increasing pace and the only way to keep up with the change is to keep learning and keep adapting. If you believe your business can be the same in five years time as it is today then I feel that sadly you are about to join the 96% who do not survive.As it happens all business skills and behaviour can be learnt through study and practice. Why is it so important that an entrepreneur concentrates upon her own education and growth?If at this moment you own and manage a business turning over $1,000,000 and you wish to turn it into a business with a $3,000,000 turnover you must first be big enough as a business person to run a $3,000,000 business. As the owner and manager of the business you set the tone. If you wish to double the size of your business start by going to work on yourself and becoming a person who can manage a business of that size. 2 Successful Entrepreneurs are Willing to Seek AdviceTrying to reinvent the wheel on a regular basis just takes far too long. Sure you may be able to find the answer to every problem on your own but how much more would you get done if you simply asked someone who already had the answer and then adapted it to your needs.Thinking you have to do everything yourself is a good way to join the 96% club. No one can know everything and no one can do everything. Do the things you are good at and set up systems to ensure the rest gets done.We will come back to the vital area of systems shortly.3 Successful Entrepreneurs Never Give UpWe all have bad days; we all have bad weeks and at times we can have what seems like a disastrous year. If you wish to be successful you will face many challenges that will leave you feeling like giving up at times. Give up and you fail, it is as simple as that. When I am having a hard time as I do from time to time just like everyone else I read the following poem. Why not frame it and put it on a wall in your office?Don't QuitWhen things go wrong as they sometimes will,
When the road you're trudging seems all uphill,
When the funds are low and the debts are high
And you want to smile, but you have to sigh.
When care is pressing you down a bit -
Rest, if you must, but don't quit.Life is queer with its twists and turns,
As everyone of us sometimes learns,
And many a fellow turns about
When he might have won had he stuck it out huanghaiyan251.
Don't give up though the pace seems slow -
You may succeed with another blow.Often the goal is nearer than
It seems to a faint and faltering man;
Often the struggler has given up
When he might have captured the victor's cup;
And he learned too late when the night came down
How close he was to the golden crown.Success is failure turned inside out---
The silver tint of the clouds of doubt,
And you never can tell how close you are,
It may be near when it seems afar;
S0 stick to the fight when you're hardest hit -
It's when things seem worst that you must not quit.Anonymous4 Successful Entrepreneurs Focus on MarketingMost entrepreneurs are not trained in marketing. Most people start a business in a field they understand. Accountants start accountancy practices and mechanics start a garage. Unfortunately repairing cars and preparing accounts will not bring in business. If you wish to be a successful entrepreneur you must take an interest in and become a student of marketing. Marketing will drive your business forward because without it you will not have many clients. If you need help them get some help. Successful entrepreneurs are not afraid to seek help. Whatever else you do you must develop a marketing focus in order to succeed with your business.5 Successful Entrepreneurs are Willing to Test and MeasureWhatever you are doing in any aspect of your business you can be sure of one thing: there is a better way of doing it, you just have not found it yet. Successful entrepreneurs are willing to test everything and measure the results in order to establish what works and what does not.Most times if you try something new you do not know if it will work. Test small and measure the results. If the test works then roll the new idea out. If the test is a failure try something new. You should constantly be trying something new and improving both the business and yourself. Constant small improvements will soon move you well ahead of your competition because most of your competition will be doing the same things in the same way in two, three or four years time. Will you?6 Successful Entrepreneurs are Systems Orientated.Michael Gerber teaches us that all great entrepreneurs are systems thinkers. Your business should not be a group of people but a system run by people. The systems should do the work while the people run the system. Systems will set you free. With systems your business is not dependent upon a few key people � including you. If someone leaves they are easier to replace. If you wish to take a couple of months of the business will not collapse while you are away. If the performance of your business is not as good as you would like stop blaming your staff and take a look at the systems you are using. With good systems in place you can work as much or as little in your business as you choose. As an added bonus you will find the systems substantially increase the value of your business when you come to sell.

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