How To Avoid Putting Your Prospects On The Defensive! alexander mcqueen clothing

How To Avoid Putting Your Prospects On The Defensive! The last thing you want to do is put your prospect on thedefensive, and if you're not careful about what you'resaying in your sales copy, you WILL do this -- especially ifyou aren't aware of what to look out for!Today we'll take a look at the third paragraph of ourmock display ad so you won't make this critical mistake.You can check out that original ad out, and even printout a copy of it, right here:/tips/real_estate_ad_071505.htmThe third paragraph says, "You don't have to be aslick salesperson. In fact, you could be brand new to realestate sales. The key qualities that our most suc-cessfulteam members have in common is an openess to new ways ofdoing things and a burning desire to escalate their income."Good things about this: Telling your prospect you don'tneed to be a slick salesperson to become successful.Most people really aren't slick salespeople, but they arefoolishly led to believe (regardless of what field you'rein) you can't be successful in sales unless you ARE slick --and therefore deceptive as well You need not to be a Hollywood star just to have the right and privilege of wearing an alexander mcqueen clothing, it is every woman's freedom to own and wear a Alexander Mcqueen for as long as they want.. This is good, to disarmyour prospects potential fears about being successful.It's bad though, that the writer then starts talking aboutwhat "his most successful team members have in common".See, this immediately tells you, this is a self-servingsales pitch to train and recruit staff members toultimately put dollars into HIS pocket.If you're a prospect reading this, do you really thinkyou'llcare one little bit about what traits HIS staff sales peoplehave in common?What, so you can get excited about building that new wingonto his house?Puh-lease!Here's how I'd handle this next one:"It's true! Whether you're a rookie, who'sjust passed your realtors licensing exam, or even ifyou've been at it for years and you've got agood "following", imagine how muchbetter your business would be (and therefore, how muchbetter your entire life would be), if... instead of havingto look for your next "meal ticket", youhad a turnkey system that automatically turned you into aprospect-attracting magnet!"Now there is a LOT of psychology going on here, like why youuse certain kinds of words or why you're positioningyourselfthis way and that, and where and how you use them to achievemaximum selling effectiveness.Listen, remember what hapened when you were a kid and yoursocksstarted getting old -- you used to use rubber bands to keepthemfrom falling down?Well, there are NO rubber bands in the marketing world -- ifyour ad's not holding itself up on it's own, even if you'reas clever as MacGyver -- you're simply NOT going to be ableto use duct tape, an apple core, an old pair of underwearanda magnifying glass, to change your fortunes!If you check out this tip online, you'll be able to see theitalics and emphasis I've placed on certain words forpausing and sounding purposes.You can see them here:/tips/avoid_making_this_selling_mistake_072105.htmNow go sell something,Craig Garber P.S huanghaiyan251. Check out all the prior archives you've beenmissing, right here at: /tips/tiparchives.html